IKEA and HAY Announce Collaborative Collection With Surreal Teaser

IKEA is teaming up with Danish furniture designers HAY for a collaborative collection of home goods, and the pair have formalized the announcement with a surreal teaser video, seen above. According to creative director Nikolaj Fremming, the striking, abstract visuals eschew any actual product placements; instead, the clip showcases the materials and spaces that the companies will use in the upcoming YPPERLIG collection (note: "ypperlig" is Swedish for "good, excellent"). The capsule is sure to m...